Advertising from local businesses keeps Hey PoCo free for readers. These rules protect your trust.
Paid content is always labelled
Advertisements, sponsored stories, sponsored business listings, sponsored newsletter sections and paid property features are marked with a clear label such as "Sponsored" together with the advertiser's name.
Advertisers do not buy coverage
Editorial decisions are made independently. Buying an advertisement does not earn a news story, and declining to advertise never affects coverage. Advertisers do not review or approve news content.
Featured homes
Homes appear on Hey PoCo in three ways, and each listing shows which applies: an editorial selection, a paid placement, or a feature provided to a client of Vanson Media, the real estate media business that operates Hey PoCo. Every listing identifies the listing agent and brokerage, is published with the agent's authorization, and notes when images have been virtually staged or altered.
What we do not accept
We may decline or remove advertising that is misleading, unlawful, discriminatory, or inappropriate for a community audience.
Newsletter sponsorships
The daily newsletter may include one labelled sponsor section. Subscribers are told when they sign up that the newsletter contains sponsored messages.
Advertise with us
Local businesses and Realtors can request information here.